When a potential customer searches Google or another search engine for the products or services you offer, your company website should ideally appear on the first page of search results. Therefore, it is necessary to operate Search Engine Optimization (SEO). The following ten SEO measures we learned from this SEO agency in New York will help you achieve a better ranking.
1. Content & matching keywords
On your internet presence, you present the company, the products, and services in detail. Offer your readers a real added value that answers their questions, motivates them to contact you or to buy. Structure the content like an inverted pyramid: The most important thing comes first – and respond to the needs of your customers.
In addition, keywords continue to count, i.e. keywords that potential customers use to search for their offers. You can use various tools for this, for example, the Google AdWords Keyword Planner. If you offer your service in a specific city or region, link the keywords to that city or region. If you are also looking for relevant seasonal topics, the Google Trends tool, for example, will support you.
2. The placement of the keywords
Once the relevant keywords have been identified, you must place them in the right places. Too frequent a mention classifies Google as keyword spamming and the page is ranked worse. Keyword accommodation is considered a sensible SEO measure in the following places:
- in meta-title and meta-description
- in the heading marked as H1
- images used in the file names and the alt text
- with a density of less than three percent in the text
3. Holistic content
Exploit the content of your services and products thematically appropriately and in its entirety. So don’t just introduce the company and its services, but also answer any questions customers may have. Make sure that visitors to your site receive complete answers to your questions.
SEO measure: Answer so-called W questions on the topic. Websites such as www.answerthepublic.com display frequently asked questions for specific keywords.
4. Optimize loading speed
The best content is useless if your website has long loading times. If the website is not loaded within three seconds, more than a third of potential visitors jump off – and prefer to click on another search hit. Another third says goodbye to the competition after a maximum of five seconds waiting time. Therefore, fast loading time of the website is essential for your success on the Internet. By the way, search engines punish slow websites with a worse ranking.
SEO measure: Measure the loading speed with PageSpeed Insights and apply the displayed tips for further search engine optimization of the website.
5. Website with SSL encryption
The protection of personal data has priority, which is why the connection via HTTPS instead of HTTP is now standard for websites. The NYC SEO company says this is mandatory as soon as you process visitor data, for example with a contact form. Some browsers and antivirus programs display warnings to users when connecting via HTTP – discouraging potential visitors. Therefore, you should purchase an SSL Certificate for your corporate Web site. This is included with good hosting offers.
6. Mobile First: Responsive web design
Besides content and loading speed, the design has a big influence on the quality of the website. On average, more than half of today’s visitors use mobile devices with small screens, so the website must be fully displayed on all devices. To do this, you use a so-called Responsive Layout. If you create your website with WordPress, you have numerous free and paid templates for all kinds of industries to choose from.
7. Sitemap and robots.txt
An XML sitemap acts as a table of contents for the website and makes crawling easier for search engines. This file is important for the correct indexing, in addition, the creation of an image sitemap is useful. The robots.txt allows and forbids access to server directories.
New York SEO Action: Make sure that no content is blocked here and specify the paths to the sitemaps.
8. The permalink structure & clean URLs with keywords
A URL like www.my-website.com/?id=543 does not contain information about the content for visitors or search engines. The better way is to use talking URLs like “www.my-website.com/10-tips-for-seo”, which already inform about the content and optimally contain the most important keyword for this page.
9. Use Google Search Console
After registration and setup, the free Google Search Console tool provides information about the presentation and performance of the website. Here you will find a lot of interesting information with which you can further improve your website.
- Click Search Queries > Search Analysis to see the keywords that visitors use to get to your site.
- Click on Crawling > Crawling error informs about errors and not found URLs.
- Click on Display in search > displays duplicate or incorrect entries.
10. Google My Business
Google My Business is a business directory for local businesses. Create a free company profile on Google My Business. This way you increase your presence in Google search and on Google Maps.