New York City SEO Crash Course
When a potential customer searches Google or another search engine for the products or services you offer, your company website should ideally appear on the first page of search results. Therefore, it is necessary to operate Search Engine Optimization (SEO). The following ten SEO measures we learned from this SEO agency in New York will help you achieve a better ranking.
1. Content & matching keywords
On your internet presence, you present the company, the products, and services in detail. Offer your readers a real added value that answers their questions, motivates them to contact you or to buy. Structure the content like an inverted pyramid: The most important thing comes first – and respond to the needs of your customers.
In addition, keywords continue to count, i.e. keywords that potential customers use to search for their offers. You can use various tools for this, for example, the Google AdWords Keyword Planner. If you offer your service in a specific city or region, link the keywords to that city or region. If you are also looking for relevant seasonal topics, the Google Trends tool, for example, will support you.
2. The placement of the keywords
Once the relevant keywords have been identified, you must place them in the right places. Too frequent a mention classifies Google as keyword spamming and the page is ranked worse. Keyword accommodation is considered a sensible SEO measure in the following places:
- in meta-title and meta-description
- in the heading marked as H1
- images used in the file names and the alt text
- with a density of less than three percent in the text
3. Holistic content
Exploit the content of your services and products thematically appropriately and in its entirety. So don’t just introduce the company and its services, but also answer any questions customers may have. Make sure that visitors to your site receive complete answers to your questions.
SEO measure: Answer so-called W questions on the topic. Websites such as www.answerthepublic.com display frequently asked questions for specific keywords.
4. Optimize loading speed
The best content is useless if your website has long loading times. If the website is not loaded within three seconds, more than a third of potential visitors jump off – and prefer to click on another search hit. Another third says goodbye to the competition after a maximum of five seconds waiting time. Therefore, fast loading time of the website is essential for your success on the Internet. By the way, search engines punish slow websites with a worse ranking.
SEO measure: Measure the loading speed with PageSpeed Insights and apply the displayed tips for further search engine optimization of the website.
5. Website with SSL encryption
The protection of personal data has priority, which is why the connection via HTTPS instead of HTTP is now standard for websites. The NYC SEO company says this is mandatory as soon as you process visitor data, for example with a contact form. Some browsers and antivirus programs display warnings to users when connecting via HTTP – discouraging potential visitors. Therefore, you should purchase an SSL Certificate for your corporate Web site. This is included with good hosting offers.
6. Mobile First: Responsive web design
Besides content and loading speed, the design has a big influence on the quality of the website. On average, more than half of today’s visitors use mobile devices with small screens, so the website must be fully displayed on all devices. To do this, you use a so-called Responsive Layout. If you create your website with WordPress, you have numerous free and paid templates for all kinds of industries to choose from.
7. Sitemap and robots.txt
An XML sitemap acts as a table of contents for the website and makes crawling easier for search engines. This file is important for the correct indexing, in addition, the creation of an image sitemap is useful. The robots.txt allows and forbids access to server directories.
New York SEO Action: Make sure that no content is blocked here and specify the paths to the sitemaps.
8. The permalink structure & clean URLs with keywords
A URL like www.my-website.com/?id=543 does not contain information about the content for visitors or search engines. The better way is to use talking URLs like “www.my-website.com/10-tips-for-seo”, which already inform about the content and optimally contain the most important keyword for this page.
9. Use Google Search Console
After registration and setup, the free Google Search Console tool provides information about the presentation and performance of the website. Here you will find a lot of interesting information with which you can further improve your website.
- Click Search Queries > Search Analysis to see the keywords that visitors use to get to your site.
- Click on Crawling > Crawling error informs about errors and not found URLs.
- Click on Display in search > displays duplicate or incorrect entries.
10. Google My Business
Google My Business is a business directory for local businesses. Create a free company profile on Google My Business. This way you increase your presence in Google search and on Google Maps.
SEO Quick Tips
Search engine optimization (SEO) is indispensable for your Internet presence here in New York. Most business owners quickly lose track of the situation. We want to start by showing you the 9 most important SEO measures in order to get as high on Google as possible.
Tip 1: Work with the right CMS
The choice of your content management system is an important one. If you want to spend less time on SEO, WordPress is more suitable. Countless plugins and tools will help you with search engine optimization. Typo3 is much more complex and powerful and is therefore often used by well-known companies.
Tip 2: Optimize your website for smartphones and tablets
Google penalizes websites that are not optimized for mobile devices. Although this only affects the search results of smartphone and tablet users, they represent an ever-growing group of Internet users. So make sure your template has a responsive design in your SEO activities to look good on any screen size.
Tip 3 – Hide irrelevant pages
Not all pages of your homepage are relevant for search engines. For example, admin pages or the error page 404 are irrelevant to Google. Help Google and Co. ignore irrelevant pages as part of your SEO activities. You can easily do this by the following entry in your Robots.txt file, which you can find in your database or your content management system:
Disallow: /[relative page url]
Tip 4: Improve your website through internal links
Internal links help search engines to better understand the structure of your website. Link relevant content together and use sitemaps. Analyze which pages use the same keywords and then link them together.
Tip 5 – Build quality backlinks
External links are more important than internal links when it comes to SEO. Google gives you a better rating if many links from other websites refer to your page. The gap between “linkbaiting”, which is quite common, and “spamming” is very small here. Therefore, don’t just leave a veritable link in comment boxes of other websites. If you do ever write a comment with a link back to your site, make sure that you write high-quality comments and only a few of them!
Tip 6: Optimize your web texts
An optimized web text is of utmost importance for search engines. So find a suitable heading, use the right keywords, work with labels and pay attention to the length of your text.
Tip 7: Quality has priority
The quality of your contributions should always be in the foreground. In theory, you can write the perfect post if you adhere to all SEO rules such as permalink structure, keyword frequency of 3 – 5%, h1 and h2 optimization, and so on. In practice, however, this is at the expense of your seriousness. Content should always remain the king!
Tip 8 – Don’t forget the pictures
Google analyses not only your texts but also the images you use. Define keywords that should be included in the alt tag of the image. Ideally, your keyword is also your image title. However, this is only relevant for the user, not for SEO.
Tip 9: Be patient and analyze your adjustments
Search engine optimization is a long and complex process. Do not expect that adjustments promise you success overnight. It usually takes months for Google to recognize and respond to the adjustments. Therefore, be extremely precise and do not tweak the screws of your SEO strategy too often.
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